concept mockup for client review · friends of bean loyalty program · prepared by 7 yards media
bean by jessjoin free

✧˚ · . join the bean team . · ˚✧

friends of bean

wear · love · repeat ♡

a little thank-you, a lot of love. friends of bean is our growing community of re-lovers, early-birds and very important beans — first in line every thursday, looked after every step.

become a vib — it's free see the perks

newcastle · est. 2019 · pre-loved & deadstock

bean by jess
♡ family-run since 2019

a quiet manifesto

not a loyalty program. a bean family.

we built bean around slower, kinder shopping — pre-loved and deadstock pieces, sent out one bundle at a time from a small newcastle studio. friends of bean isn't points and tiers. it's the way we say thank you to the people keeping circular fashion alive with us.

members come first. always. that means earlier access on drop day, gentler returns, real birthday gifts, and store credit that quietly stacks every time you re-love a piece.

circularslow fashionmembers-firstno points, just love

the perks ♡

small things that make a big difference.

six little reasons to wear our hoodie. every perk is on the house — being a vib is, and always will be, free.

confirmed

10% off welcome

a little hello on your very first bean order — straight to your inbox after you join.

to confirm: preview vs buy-now

30-min early drop access

every thursday afternoon, friends of bean get the link before everyone else. shop the racks first.

confirmed

silly good birthday gift

a real present in the post each year — not just a tired discount code.

building schedule

monthly members-only drops

twelve themed mini-collections a year, dropping exclusively for the bean team.

confirmed

free express shipping

upgraded postage on every order, domestic & international. parcels in days, not weeks.

confirmed

surprise friends-only offers

random bonus gifts, free shipping weekends, secret sample sales. expect lovely things.

drop day · thursdays 5pm aest

beans shop first.

the new arrivals link lands in your inbox at 4:30pm aest, every thursday. thirty quiet minutes with the rack to yourself — before the world catches on at five.

your early access opens in

00:29:41
hoursminssecs
this week: 84 new pre-loved pieces

the bean ladder

the more you re-love, the more you get back.

store credit, applied automatically at order milestones. up to $285 back in your pocket, just for shopping the way you already do.

order
05
$10aud back
order
10
$20aud back
order
15
$30aud back
order
20
$50aud back
order
35
$75aud back
top bean
order
50
$100aud back

applied automatically · existing customers' past orders count from day one (pending confirmation)

your bean status

a tiny home for every very important bean.

live inside the account you already have. progress toward your next reward, your birthday gift status, lifetime pieces re-loved — quietly in one place.

  • progress bar ticking toward the next store credit drop
  • birthday-gift unlocked card with a little ribbon
  • express shipping toggle (it's already on)
  • lifetime impact: pieces re-loved counter
account

hey,

mia ♡

very important bean
order #3 of 52 to go → $10
birthday gift unlocked

ships free with your next order ♡

early drop accessactive
express shippingon
store credit$0.00
lifetime re-loved3 pieces
shop the thursday drop ♡

a little card from bean

join the bean team

wear,
love,
repeat.

scan to join · free forever

launch in every parcel

the thank-you card, reimagined.

we already pop a handwritten note in every order — so the launch costs nothing extra. swap the note for a friends-of-bean card with a qr to join, then back it up with one launch email and a week of socials. easy.

in every parcel

qr-to-join card replaces our current thank-you note.

launch email

to the 50k existing depop customer list, day one.

a quiet week

of socials — founder story, the bean ladder, drop reminders.

members-only inbox:friends@beanbyjess.com

no fees · no points · just love

become a very important bean.

drop your email below and we'll send 10% off your first order, plus the link to thursday's drop — half an hour early.

unsubscribe anytime · we send love, not spam

internal · 7 yards × bean

still to confirm in tomorrow's meeting

parked decisions — chat-through list, not for the public site.

  • program name — friends of bean vs bean's friends
  • early access — preview-only or buy-now window
  • retroactive store credit for existing customers
  • how to use the 50k existing depop customer emails
  • vib-only returns policy (extended window?)
  • buy-5-get-6th-free as a separate hook
  • buy-back / circular re-sell program (Q3 launch)
  • birthday gift — fixed item or member's choice